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A prominent agribusiness exporter in India, specializing in supplying premium quality grapes to international markets in Europe and the Gulf region, was facing challenges in ensuring consistent quality, compliance, and traceability across its supply chain. The company also aimed to scale up its operations while maintaining sustainability and fair trade practices.
The company’s grape supply chain spanned multiple regions, including Maharashtra, Punjab, and Andhra Pradesh, with a network of thousands of farmers supplying grapes. They needed a digital solution to provide real-time visibility, enhance traceability, and guarantee sustainable sourcing to meet export standards.
A major exporter in the agribusiness sector is dedicated to empowering farmers and providing them access to global markets. They have already provided benefits to over a million farmers and plans to scale up to 5 million by 2024. They grow a diverse range of crops from staple crops such as rice and maize to pulses, fruits and vegetables. With a focus on quality and sustainability, this exporter also supplies grapes to markets in Europe and the Gulf region.
India
Supply chain digitization, ensuring transparency and meeting export standards for grapes using Farm Management Platform
To address these challenges, the company partnered with TraceX and adopted the Farm Management Platform, which enabled the digitization of their grape supply chain from farm to export.
Farmer Onboarding and Profiling:
Farm Mapping and Geo-Coordination:
Crop Master and Input Planning:
Harvest Planning and Post-Harvest Management:
Blockchain-Based Traceability:
Supply Chain Collaboration:
Farmer Credit and Equitable Payments:
Explore our Farm Management Solutions
After implementing TraceX’s Farm Management Platform, the grape exporter achieved:
The partnership between the agribusiness exporter and TraceX empowered the business to create a traceable, sustainable, and efficient supply chain. By leveraging farm management technology and blockchain traceability, the company not only met the stringent requirements of international markets but also contributed to a sustainable future for farmers and stakeholders. With digital solutions in place, the company is poised for future growth, expanding its reach to millions of farmers and global markets.
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