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An Indian tobacco company with a strong legacy as a family-owned business has established itself as a trusted exporter of high-quality tobacco, including Virginia, Burley, and NSL varieties. With a growing global footprint and increasing demand from regulated markets, the company set out to strengthen its traceability, sustainability, and compliance capabilities.
Operating across key sourcing regions Venukonda, Rajahmundry, and Ongole covering over 7,200 acres and 1,000+ farmers, the company required a scalable solution to bring transparency and control across its complex supply chain.
An Indian company primarily involved in the production, processing, and export of tobacco, established as a family-owned business, the group has built a strong reputation for its high-quality tobacco products, which are exported to numerous countries worldwide. The company specializes in various types of tobacco, including Virginia tobacco, and caters to both domestic and international markets
Agribusiness
India
As the company expanded its sourcing and exports, it faced critical challenges:
These gaps created risks in compliance, audit readiness, and maintaining trust with global buyers.
To address these challenges, the company partnered with TraceX to deploy a blockchain-powered traceability solution.
The implementation delivered significant outcomes:
The company transitioned from fragmented operations to a digitally connected, traceable supply chain.
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