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As the EU Deforestation Regulation (EUDR) introduces strict geolocation and deforestation-free requirements, global tire manufacturers sourcing natural rubber must demonstrate precise plot-level traceability.
A leading global tire manufacturing company partnered to implement a structured EUDR geo mapping solution, digitizing and validating its upstream rubber supply chain across six major suppliers.
The result:
A tire manufacturing company with a global presence, this organization serves markets across Europe, the Americas, and Asia, focusing on agricultural, industrial, and multipurpose tires. Operating multiple production facilities, it produces thousands of tires daily, emphasizing innovation, performance, and customer satisfaction
Tire Processor
India
EUDR Compliance for Natural Rubber
Natural rubber sourcing presents unique EUDR risks:
For this tire manufacturer, sourcing across six suppliers meant tens of thousands of small plots without a unified digital system capable of meeting EUDR’s farm-level geolocation requirement.
Without polygon-level mapping and structured validation, the company faced:
EUDR requires precise polygon coordinates, not approximations.
To address these risks, the company deployed a structured geo mapping framework built around four core controls:
Each farm plot was digitally mapped using boundary-based polygons eliminating reliance on single-point GPS data.
This replaced fragmented spreadsheets and manual documentation workflows.
All mapped plots were validated against EUDR’s deforestation-free threshold.
This ensured that rubber shipments placed on the EU market could be proportionally traced back to verified plots.
The EUDR geo mapping initiative delivered:
Beyond compliance, the company achieved:
EUDR compliance for natural rubber and tire manufacturing is not just about supplier declarations it requires engineered geo mapping systems at enterprise scale.
By proactively mapping 37,000 plots across 160,000 hectares, this global tire manufacturer transformed EUDR from a compliance threat into a structured sourcing control advantage.
In high-risk commodity supply chains, geo mapping is no longer optional it is the foundation of EU market access.
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