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Green Earth adopts TraceX’s traceability solutions to enhance food safety and quality in their fresh produce sector. Leveraging digital technology, they streamline supply chain processes while ensuring transparency and efficiency. By utilizing blockchain technology
Green Earth Fresh Produce (GEFP) in the Nilgiris is a contract farming company that directly partners with small hold farmers in the production of Iceberg lettuce. Green Earth is a major supplier of Iceberg lettuce to M/s. Vista process foods(P) Ltd who are in turn the empanelled suppliers for the consumer giants McDonald’s and KFC.
Agribusiness- Contract Farming
India
Supply Chain Digitization for Food Safety and Operational Efficiency
Ajith Pai, Founder and CEO, Green Earth Fresh Produce, says, “TraceX has been critical in helping us to accomplish comprehensive traceability across our supply chain and effectively monitor the inputs and practices in our farms which helps us in ensuring adherence to good agricultural practices that are so important in the minds of our consumers.”
Traceability solutions from TraceX ensures food safety and quality and streamline all the processes in the supply chain. Blockchain technology keeps all the records and events generated, in a distributed, immutable ledger and helps in monitoring the various processes in real-time. The interoperable technology platform can store all the sources of information and provide a single source of truth. This can provide a detailed audit trail.
TraceX facilitates the tracking of saplings from nurseries to farmers’ fields, ensuring transparency and accountability in the supply chain.
The system onboards farmers by collecting essential information, creating profiles to track their activities and contributions throughout the farming process.
Through geospatial mapping, TraceX accurately maps farmlands, providing valuable insights into the location and layout of each farm.
TraceX’s multilingual Android application enables farmers to plan their crops and receive agronomy advisories tailored to their specific needs. This includes configuring the package of practices for each crop, ensuring adherence to best agricultural practices.
The platform offers real-time monitoring of farm activities, generating alerts via SMS to farmers or field officers in case of deviations from prescribed practices. This proactive approach ensures compliance with standards and allows for timely intervention.
TraceX provides a harvest dashboard that tracks the progress of harvest activities, offering valuable insights into yield forecasts, harvest timelines, and overall productivity.
TraceX enables real-time tracking of production activities, ensuring that each step in the process is monitored and recorded accurately.
The platform facilitates post-harvest management by allowing farmers to configure processes for maintaining the quality of produce after harvest. This includes sorting for decay or contamination and ensuring that the produce is fit for packaging and transportation.
TraceX generates QR codes for each crate of harvested produce, allowing for easy identification and tracking throughout the supply chain. The system also generates Goods Receipt Notes (GRNs) to document the receipt of goods at various stages.
By aggregating data from both pre-harvest and post-harvest activities, TraceX provides comprehensive traceability information that is accessible through a simple QR code. This allows stakeholders, including end customers like Vista Foods, to trace the journey of the produce from farm to fork with ease and confidence.
Through TraceX’s comprehensive traceability solutions, Green Earth Fresh Produce has revolutionized its supply chain management from pre-harvest to post-harvest processes. By leveraging advanced digital technology, the company ensures adherence to good agricultural practices, monitors farm activities in real-time, and maintains quality standards at every stage. With transparent traceability via QR code tagging, Green Earth fosters trust among stakeholders and delivers premium-quality produce to end customers like Vista Foods
Transparency, Trust and Success for your Climate Journey.
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