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By integrating TraceX’s blockchain traceability platform into its dairy processing operations, Milk Mantra aims to democratize the dairy value chain.
Milk Mantra, renowned for its Ethical Milk Sourcing Program and commitment to transparent payment and pricing structures, prioritizes the sustainable livelihoods of farmers through financial inclusion. Under its flagship brand, Milk Moo & Moo Shake offers a range of milk and milk-based products, including buttermilk, probiotic yogurt curd, cottage cheese, and flavored milk beverages.
Dairy Brand
India
Ensuring Quality in the Dairy Value Chain
Each milk packet of Milk Mantra has a QR code that contains information about the journey of the product. This data is collected at various points in the chain and updated on the digital ledger to provide authentic and credible information to the end consumers in order to win their trust.
TraceX blockchain traceability solutions are utilized in several key stages of the dairy processing operations:
Aggregation of Data: Information from various collection points is aggregated at Bulk Milk Chillers, ensuring that details about each product and its evolving state are recorded on the Blockchain.
Processing Plant Integration: At processing plants, additional details about the newly transformed products, such as packaged milk, paneer, and dahi, are registered on the Blockchain through interfaces with existing systems. This creates corresponding assets on the Blockchain.
Labeling and Packaging: Before final products leave the plant, scanning labels with QR codes or Trace IDs are affixed to the packaging. These codes contain references to digital assets on the Blockchain, allowing consumers to access the history of the products.
Consumer Traceability: Consumers can use a mobile app to scan these trace codes, enabling them to track the provenance of the milk and verify its authenticity and quality.
Transparency, Trust and Success for your Climate Journey.
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